Ebook

Five ways retailers can increase loyalty and efficiency

Consumer expectations are rising — and retailers need to keep up. Companies that bridge the customer experience (CX) gap quickly will gain a major competitive advantage. Find out how five leading brands use Genesys to deliver unparalleled CX and improve the outcomes that matter most.

Redefining retail customer experiences

Shopping trends have changed dramatically over the past three years. And it’s been a challenge for retailers to meet higher-than-ever consumer expectations. While retailers strive to deliver the connected and efficient experiences customers desire, they’re falling short. Only 18% of consumers believed they received exceptional service in 2022, a drop from 22% in 2021.

There’s a lot of room for improvement and every moment counts. Those who can meet – and exceed – customer expectations will gain a serious competitive advantage. Companies that deliver artificial intelligence (AI)-driven digital experiences are leading the charge.

In this ebook, you’ll read five stories from leading retailers who rely on Genesys to turn the industry’s challenges into opportunities. From leveraging the flexibility of the cloud and automating self-service, to empowering agents with the right information and optimising digital channels, you can increase customer loyalty and business outcomes like efficiency and cost savings.

After reading, you’ll learn how:

  • Heineken Mexico integrated digital channels and increased satisfaction
  • Blibli developed an omnichannel platform and improved service levels
  • Coca-Cola Bottlers’ Sales and Services used AI to drive cost savings
  • Cathay Pacific increased efficiency with digital capabilities
  • TechStyleOS simplified digital experiences with Genesys AI