01/28/2025 09:00 am

IBM + Genesys Workshop

16 York Street - 7th floor Toronto, ON, M5J 0E6

Mapping CX Challenges to Practical AI Strategies for Real-World Impacts / Business Value

Gain valuable insights and actionable strategies to future-proof your Customer Experience (CX) and Employee Experience (EX) initiatives for long-term success.

IBM

IBM Office 16 York Street - 7th floor Toronto, ON, M5J 0E6

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Agenda

Tuesday, 28 January 2025

09:00 am – 10:00 am

Registration / Check-In

Breakfast is included

10:00 am – 10:15 am

Welcome and Opening Remarks

  • Critical role of future-proofing customer service
  • Strategic alignment and collaboration between IBM + Genesys

10:15 am – 10:45 am

CX Industry Trends and Strategic Pillars of AI Innovation

  • State of CX:  Challenges, Trends and Transformations
  • Understanding the AI Landscape for CX and EX – today
  • Insights to effectively build Your AI strategy to drive measurable outcomes

10:45 am – 11:15 am

Transformative Use Cases

  • Key use cases that enhance CX, EX and analytics through AI
  • Transformative initiatives including the impact of AI-powered agents
  • Personalized experiences at scale to elevate customer engagement and satisfaction

11:15 am – 11:30 am

AI Innovations in 2025 (Roadmap)

  • Mapping your CX Vision to AI Innovations in 2025
  • AI Technology Roadmap for 2025

11:30 am – 12:30 pm

Implementation and Adoption Best Practices

  • Key strategies for customer adoption and integration into modern contact centre operations
  • How to approach implementing CCaaS + AI

12:30 pm – 02:00 pm

Lunch, Q & A Panel & Closing Remarks

  • Discussion on experiences, road mapping and lessons learned
  • Open forum for questions

Speakers

Rob Dunlap

Rob Dunlap

Partner - Generative AI and Advanced Analytics, IBM

David Bolefski

David Bolefski

Senior Enterprise Sales Lead, AI, Digital, Orchestration

Hosts