Zhecho Dobrev

Zhecho Dobrev is an internationally recognized expert in Customer Experience management and Behavioral Science with over 15 years of experience as a management consultant. He is the author of the newly published book "Тhe Big Miss: How Organizations Overlook the Value of Emotions,” Business Expert Press, 2022”. He has worked with many of the world's most prominent organizations helping them improve their customer experience, including American Express, FedEx, Caterpillar, Heineken, Pfizer and many others. Currently, Zhecho is a partner in Human2outcome, which was just awarded the "Educational Services Company of the Year" award by Entrepreneur Middle East magazine.