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Zhecho Dobrev is an internationally recognized expert in Customer Experience management and Behavioral Science with over 15 years of experience as a management consultant. He is the author of the newly published book "Тhe Big Miss: How Organizations Overlook the Value of Emotions,” Business Expert Press, 2022”. He has worked with many of the world's most prominent organizations helping them improve their customer experience, including American Express, FedEx, Caterpillar, Heineken, Pfizer and many others. Currently, Zhecho is a partner in Human2outcome, which was just awarded the "Educational Services Company of the Year" award by Entrepreneur Middle East magazine.
Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organisations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.
