Elcenora Martinez

Elcenora Martinez is SVP of Product Management for Genesys and currently leads the company’s strategic agenda for Analytics, Journey Management and Data Platform. In previous roles at Genesys, Elcenora led strategy, GTM and product innovation for Genesys AI. Delivering solutions such as Genesys Predictive Routing and Dialog Engine Bot Flows. Elcenora also led Product Marketing where she was responsible for the company’s Experience Orchestration positioning, messaging and differentiated benefits made possible by Genesys Cloud CX. A modern, composable, smart CX platform that delivers Digital, AI, Workforce Engagement, and Journey Management to customers of all sizes. Prior to joining Genesys, Elcenora held a variety of executive roles for IBM®, including Director of Offering Management for Watson Analytics and Watson Analytics for Social Media. Launching products and offerings including social media analytics, data discovery, enterprise analytics, conversational AI, predictive analytics, and digital engagement solutions. In this role, Elcenora led the team that created the market category for smart data discovery. Earlier in her career, Elcenora spent 15 years in the hospitality industry focused on analytics, budget and forecasting, information management, portfolio and asset management, profitability and benchmarking insights and strategic analysis. Elcenora has a BBA in Finance from the College of William & Mary.