Contact centre customer relationship management (CRM) is software used by contact centres to improve the customer experience across all channels.
Contact centres that do not integrate their CRM effectively with contact centre operations lose the opportunity to use CRM data to deliver a better customer experience.
A contact centre employee needs fast and easy access to the right customer information to deliver a personalised customer experience during a support call. The information they need includes account information, details on historical discussions, and customer preferences.
It is easy to integrate the Genesys Customer Experience Platform with your CRM to make key customer information available to contact centre agents.
Agents’ efficiency will improve when they have the ability to access key customer information. Customers will benefit from a personalised omnichannel experience.
The Genesys Customer Experience Platform effortlessly integrates CRM systems to:
