By industry
Retail
Personalise the shopping experience with a connected journey.
Financial services
Transform banking engagement with seamless experiences across channels.
Government
Deliver on the promise of digital government.
BPO
Stay competitive and deliver positive outcomes for your customers.
Customer journey optimisation is the process of connecting and mapping customer interactions, across multiple touchpoints, in order to direct or influence the end-to-end experience. Journey optimisation is an important part of the process of experience orchestration — it provides the backbone of a great experience by laying out the ideal path for a segment of the customer base to follow.
Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organisations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.
