Asia-Pacific has emerged as the fastest growing region in the proliferation of digital economy services. COVID-19 and the population’s rapidly expanding access to mobile internet have accelerated the adoption of digital services.
Across all market segments, businesses are now heavily relying on the online medium to continue facilitating business transactions and activities. As the digital economy market continues to grow, customer experience (CX) has become imperative for businesses to differentiate themselves and emerge as market leaders. Consumers are now surrounded by options and CX will be the ultimate determinant in gaining customer loyalty.
In this report, we will explore:
