Five steps to implement journey orchestration in telecom

Personalisation is a top priority for customer experience leaders. Every provider uses technology and internal roles dedicated to getting it right.

But when each team has its own systems and set of personalisation logic, you end up with a sprawling web of rules and workflows that could conflict with one another. That creates a disconnected, frustrating customer experience.

Journey orchestration allows you to understand each customer’s entire lifecycle and current intent. It shows your customers you’re listening — and that means you’ll earn their loyalty.