Frost & Sulliivan Executive Brief
How Retailers Can Deliver Superior Customer Experience
For retailers, perhaps more so than any other industry, the contact centre is at the epicentre of orchestrating a successful customer experience that cultivates brand loyalty and affinity.
The ability to connect the stalwart and evolving myriad of digital technologies through the contact centre provides brands with the stability and agility needed to meet the demands of today’s consumers. That’s why retailers should partner with solution providers that are technology leaders, have a deep understanding of customer experience, and have a proven ability to adapt quickly.