The State of Customer Experience report
We surveyed 5,157 consumers and 1,181 CX leaders on the state of customer experience.
We surveyed 5,157 consumers and 1,181 CX leaders on the state of customer experience.
82%
of consumers say a company is only as good as its service
30%
of consumers stopped doing business with a company in the last year because of a bad experience
41%
of consumers have recommended a company after a positive customer service experience
41% of CX leaders say keeping pace with rising customer expectations is the biggest challenge facing their CX organisation
Find out what matters most to consumers based on over 5,000 global responses
97%
of consumers say it’s important to be able to move from one channel to another without having to repeat information
84%
of CX leaders don’t offer multiple channels with completely integrated technology and seamlessly connected data
33%
of CX budgets are expected to go to AI-powered technology in the next 12 months
57%
of CX technology is not fully in the cloud
33%
of CX leaders are challenged by siloed departments with separate customer engagement solutions