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Jarrod is a product marketing manager at Cognigy, where he manages competitive intelligence, technical alliances and creative content. Jarrod’s mission is to translate his technical understanding of AI into business value everyone can understand. Prior to joining Cognigy, Jarrod worked in knowledge management for the customer service industry for 3.5 years, focused on the North American market. Jarrod is a regular contributor to ICMI, a publication for customer management professionals and occasional writer at CustomerThink. Based in Germany, he serves as a bridge between the European and US markets.