Richard McCrossan

Richard McCrossan heads up Genesys Digital in Europe, Middle East and Africa. In this role, he helps EMEA's leading brands take advantage of the digital ecosystem to serve their digital customers. He is a passionate evangelist for great customer experience, wading through hype and confusion to focus on achievable business results.

Posts By Richard McCrossan

April 9, 2020

Business Continuity and Engagement in the Digital Age

The phrase “new normal” has been used a lot recently and it’s very apt. Our streets are deserted. Our work environment has...

October 15, 2019

Act in Real Time: Hit the Bullseye of Prospect Conversion

Back in the 1980s, there was a popular dart-themed TV quiz show in the U.K. called Bullseye. Teams had to answer questions, throw...

March 7, 2018

Mobile World Congress 2018 Wrap-up

Mobile World Congress, the largest global event for the mobile industry, wrapped up for another year after a week of...

February 15, 2018

What to Expect at Mobile World Congress 2018

There’s no denying it: The robots are coming. Are you ready? Current news stories warn that robots will automate various...

April 13, 2017

The Growing Problem of Digital Proliferation in the Digital Age

Many businesses are just getting the hang of well-established channels like chat and email, but the speed of digital disruption...