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Iurii Koretniuk manages the Genesys Global Customer Experience (CX) Design and Voice of the Customer (VoC) practices. He brings over a decade of experience in the development and implementation of loyalty and retention programs with work at major companies like Mastercard and a variety of advertising agencies. He strongly believes in data-driven decision making, empowered by data exploration and analysis, and in the importance of storytelling and visualization in conveying the right messages to customers. Iurii is an NPS2 Certified Professional and Certified Customer Experience Professional.