Ken Archer

Ken joined Genesys in 2020 with a track record of over 30 years in optimizing sales and channel/indirect routes to market to achieve outstanding results as a channel leader at companies like HPE and Avaya, as well as SMB technology companies. He has been recognized multiple times by Channel Reseller News (CRN) as one of the top channel executives in the technology industry. Additionally, Ken also has the unique experience of having been the CEO of a $50 million Managed Services Partner, so he truly understands the business and needs of the partner community. In Ken’s career he has experience in managing various type of channel partner organizations from VARS, Managed Services Providers, Distributors, ISVs, Alliance Partners, Telcos, Master Agents and vertically focused partners. As a member of Genesys Go to Customer team, Ken’s priorities include optimizing current strategic partnerships, as well as looking at new routes to market, investing in global channel strategies, simplifying programs and identifying new market opportunities. In the digital transformation that is going on in the business marketplace, it is important for Genesys partners to recognize that they will either be disrupted, or they can be the disruptors. Ken can help our partners and their customers be the disruptors.