Brett Weigl

SVP, Product Management, Digital and AI

Brett Weigl is General Manager, Digital, AI and Journey Analytics at Genesys. He specializes in digital-first solutions for complete customer experience and AI across both digital and the contact center. Previously, Brett led the Digital Engagement product management team at Salesforce Service Cloud. Before Salesforce, Brett led product for social media engagement solutions at ExactTarget (later acquired by Salesforce). Brett has a 20-plus year background in hi-tech, since 2004 in SaaS companies.

Posts By Brett Weigl

June 17, 2024

Using AI in Customer Service to Cultivate Trust, Not Fear

As the rise of artificial intelligence (AI) promises to transform the arenas of business, the arts and pretty much everything...

March 28, 2024

Transform CX and EX with AI-Powered Experience Orchestration

The entrance of digitally savvy younger generations into the workforce is quickly reshaping today’s customer experience (CX)...

February 15, 2023

Is Generative AI the Next CX Frontier? Three Considerations

In recent months, generative artificial intelligence (AI) has become a mainstream topic, thanks to the popularity of ChatGPT, a...

November 29, 2022

Omnichannel or Multichannel: Improving Customer Journeys

Meet customers on the channels they prefer. Too often, companies misinterpret this basic statement and simply add new channels to...

June 13, 2022

Expert Advice: Building a Digital-First Customer Experience

Building a digital-first customer experience can feel daunting, whether you’re starting from the ground up or...

December 23, 2021

Conversational AI Features for Improving Customer Service

When used properly, bots have several benefits in the contact center. Customers can get assistance anytime they need it...