Sustainability in business began with an ethical responsibility to protect the environment for current and future generations. At Genesys, sustainability is deeply embedded in everything we do — it’s part of a strategic approach that can drive measurable value for your business.

This continued focus empowers organizations to address challenges, unlock opportunities and deliver measurable outcomes to achieve their environmental, social and governance (ESG) goals. Today, Genesys Cloud™ operations are carbon-neutral and we’re on track to be fully carbon-neutral by 2030.

But it’s not just about us. It’s about the power we have as a collective to make strides toward a more sustainable future. We view sustainability with customers as a long-term partnership with measurable impact across the entire business lifecycle. It’s our shared responsibility, commitment and opportunity to drive change in the world.

In honor of Earth Day 2025, we wanted to highlight how we’re leveling up sustainability at Genesys through intentional and empathetic leadership. And in alignment with the 2025 theme “Our Power, Our Planet™,” we’re answering the call for everyone to unite around meaningful progress and to become advocates for change.

Reduce Your Supply Chain Risk

Disruptions or vulnerabilities in the sourcing, production or delivery of goods and services can lead to increased waste, emissions and resource consumption — negatively impacting the environment. Genesys reduces the risks to supply chains by ensuring service continuity and resilience. Always-on connectivity is also essential to giving your customers a seamless experience. We maintain industry-leading uptime reliability, even during crises or high-demand periods.

Our alignment with global security frameworks, including GDPR and ISO 27001, safeguards data and enhances trust. And our sustainable procurement practices further insulate you from the risks of ever-changing market conditions.

Many organizations mandate physical distance between data centers, providing redundancy in the event of natural disasters or other disruptions. To support this, Genesys Cloud is built on a network of cloud computing resources in multiple regions and availability zones — each with one or more discrete data centers.

Optimize Business Performance

Our cloud-native solutions are designed to optimize operations while reducing environmental impact. They lessen greenhouse gas emissions through energy-efficient practices like elastic load balancing and resource optimization. This can not only support your sustainability goals but also lower operational costs. Genesys Cloud is designed to scale resource consumption to demand, enabling energy to be only used as needed and thereby minimizing idle processing.

Attract Talent and Investment

Businesses with strong sustainability initiatives can position themselves as forward-thinking, innovative and responsible. Many employees prefer working for companies that prioritize sustainability, as it reflects a commitment to ethical practices and long-term social responsibility.

And investors can favor companies with robust ESG strategies. According to Deloitte, investors see these companies as managing risks more effectively, with resilience in the face of environmental and regulatory challenges.

The Genesys Approach to Sustainability

We’re built on accountability. To hold ourselves accountable to this strategy and promote meaningful progress, we set specific targets and goals and monitor KPIs to stay on track.

Environment
  • Cloud migration: Moving customers from on-premises deployments to the cloud reduces carbon emissions by lessening environmental impact.
  • Sustainable workspaces: We’re investing in sustainable facilities, including LEED-certified offices, for resource conservation.
  • Eco-friendly travel: Our travel policies encourage virtual meetings and less business travel, reducing our carbon footprint while supporting flexible and remote work.
Social
  • Using products for good: Genesys Cloud powers millions of conversations for charitable organizations every year, with discounted services to nonprofits — driving social impact.
  • Engaging employees: Initiatives like the Sustainability Ambassador program and our employee giving and volunteerism program, Impact Together, foster engagement. And we’ve been recognized with Great Place to Work (GPTW) certifications globally.
  • Promoting a positive workplace: Genesys supports a workforce and supply chain that represents all professionals with equitable opportunities.
Governance to maximize availability and compliance
  • Prioritize customer privacy and security: We continually enhance cybersecurity to protect digital assets and enable compliance with data privacy regulations.
  • Maintaining product availability: In the fiscal year ended January 31, 2025, Genesys delivered 99.998% uptime for its cloud platform, allowing for reliability and business continuity during crises or high demand.
  • Committing to ethical AI: Guided by our AI Ethics Board, ethical AI promotes transparency and fairness in every interaction, fostering trust and accountability.

Future-Proof Your Partnerships

Choosing a technology vendor signifies a long-term partnership. Make sure the company is aligned with your sustainability goals for the benefit of you and your customers.

Here are some of the latest awards and recognition received by Genesys:

In addition, CDP has awarded Genesys a B grade for the past three years, surpassing the North America and global average scores for the IT and software development industry. 

The Essential Role of Ethical AI  

As the use of artificial intelligence (AI) continues to grow in organization, the need for AI ethics has never been more present. Genesys uses and integrates multiple forms of AI — including conversational, predictive and generative models — to scale seamless, individualized experiences for organizations worldwide. These advancements, while transformative, are grounded in innovation, security and ethics with practices that are at the forefront of responsible AI use.

And sustainable AI isn’t just about protecting the planet; it’s also a smart business move that can decrease costs and meet the rising demand for responsible technology from both regulators and consumers.

While AI ethics guidelines govern the way we develop AI products, our cross-functional AI Ethics Board oversees our AI governance framework. This enables our compliance with evolving global AI regulations and issues so that we can coordinate appropriate workstreams and stay ahead of the curve. This transparent approach enables our customers to navigate the complexities of finding opportunities and mitigating risk.

Finding Opportunity While Mitigating Risk

With new and expanding AI capabilities, companies are overcoming hurdles that hinder progress toward climate and biodiversity goals. But AI introduces an environmental impact of its own as it consumes significant energy during both training and inferencing.

In fact, large-scale models, like GPT-3, can use energy equivalent to what 130 typical US homes consume annually. And each AI inference, when it generates a response, can use nearly 10 times the electricity of a Google search. 

We’re working toward reducing the environmental footprint of AI in a number of ways, including development that uses energy-efficient architectures. We also choose data centers that are powered by renewable energy, and we use geographic proximity to reduce energy usage.

Sustainability Is a Shared Journey

This Earth Day, we reaffirm that our KPIs, sustainability goals, and governance frameworks aren’t just checkboxes — they’re how we stay on track and accountable to the planet we all share.

Choosing a technology partner is a long-term decision and when you partner with Genesys, you join a team deeply committed to environmental responsibility. Together, our collective power can drive meaningful change for a healthier, more sustainable Earth.

Look for more on how we continue to evolve our efforts in our upcoming Sustainability Report.