Genesys Customers Continue to Extend Cloud and AI Capabilities to Realize New Levels of Experience Orchestration in Fiscal Year 2025 

San Francisco, April 2, 2025 – Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced the Genesys Cloud™ platform reached nearly $1.9 billion annual recurring revenue (ARR)ⁱ during the fourth quarter of the company’s fiscal year 2025 (Nov. 1, 2024 – Jan. 31, 2025). Demand for Genesys Cloud AI continued to drive momentum, representing more than 10% of the platform’s new business for the full fiscal year. Genesys Cloud net revenue retention (NRR)ⁱⁱ exceeded 120% for the last 12 fiscal quarters, demonstrating customers’ continued expansion in use of the Genesys Cloud platform to achieve new levels of experience orchestration.  

As of January 31, 2025, more than 45% of Genesys Cloud customers were using at least one Genesys Cloud AI capability to enhance consumer interactions and drive operational efficiency. During the fiscal year, companies embraced the efficiency and effectiveness of Genesys Cloud Agent Copilot capabilities for real-time agent support, with customer adoption in fiscal year 2025 growing nearly 4X year-over-year. Genesys Cloud AI detected more than 700 million displays of agent empathy across consumer interactions during the fiscal year, giving organizations greater insights into employee behavior and development opportunities to optimize experiences.  

In the same period, the volume of self-service conversations powered by the Genesys Cloud platform increased more than 150% year-over-year as consumers engaged with automated options to receive efficient, personalized support. Continuing its history of innovation, Genesys released over 150 new AI features during fiscal year 2025, a more than 2X increase year-over-year, to help enable organizations to provide more seamless customer experiences across all channels and increase their ROI. 

“AI is a transformative technology that is reshaping customer connections and providing organizations opportunity to deliver significant business value,” said Tony Bates, chairman and CEO of Genesys. “Enterprises continue to select Genesys as their strategic platform for experience orchestration to create personalized, end-to-end customer experiences that can increase customer loyalty and retention, while boosting operating efficiency.” 

Enabling Customer Success 

During the company’s fiscal year 2025, more than 850 new organizations turned to Genesys Cloud for its leading AI-Powered Experience Orchestration capabilities. Additionally, during the fiscal year, the company reached more than 200 joint wins of CX Cloud from Genesys and Salesforce since the solution launched. As of January 31, 2025, more than 6,500 organizations around the world, including Uber, Prudential Financial, Global Payments, Rabobank, Purdue University, San Diego Humane Society, Indiana Department of Workforce Development, Toyota Deutschland, Banco de Crédito e Inversiones S.A. (BCI) and Lifeline use Genesys Cloud to elevate their customer and employee experiences at scale.  

Highlighted customer success includes: 

North America  

• DIRECTV, a leader in sports and entertainment television distribution for over 30 years, set out to enhance its virtual assistant and predictive routing strategy for customer assistance to create more efficient and seamless interactions. Through enhancements in intent modeling, authentication and routing, the company saw an 80% improvement in virtual assistant containment and reduced average handle times. 

• The Salvation Army, one of the world’s largest and oldest social service organizations, provides critical assistance to over 23 million Americans each year, addressing poverty, addiction and economic challenges through 7,600 centers nationwide. By adopting the Genesys Cloud platform to handle over 50,000 inquiries across multiple channels per month, the organization has enhanced operational efficiency. This improvement has decreased average answer rates from 63 seconds to 38 seconds, enabling faster support for individuals in need.  

Europe, the Middle East and Africa 

• Winston’s Wish, a childhood bereavement charity that reaches and impacts the lives of over 80,000 bereaved children and young people in the UK each year, has chosen CX Cloud from Genesys and Salesforce to transform its services. Winston’s Wish plans to adopt new channels to reach more children and young people with support from volunteers and staff who are empowered with new AI-powered features.  

• Computacenter, a multinational technology and services provider headquartered in the UK, reached a key milestone by successfully implementing Genesys Cloud across its international client base. By embracing AI-led innovation, Computacenter delivers superior employee experiences alongside cost efficiency and environmental sustainability — aligning with its purpose of helping customers change the world. 

Asia-Pacific 

• Alinta Energy, one of Australia’s largest energy retailers and generators, providing electricity and gas to more than 1.1 million homes and businesses in Australia and New Zealand, evolved to Genesys Cloud. With Genesys Cloud Predictive Engagement, Web Messaging and Virtual Agents, the company drove a 3X increase in digital engagement.  

• Maxicare, a leading healthcare provider in the Philippines, has transformed its customer experience with the Genesys Cloud platform, reducing call abandonment rates by 73%. Maxicare plans to integrate Genesys Cloud Agent Copilot, enabling agents to quickly retrieve policy details and provide faster, more accurate responses. This transformation is a key milestone in its journey toward an omnichannel future and delivering seamless, personalized support at every stage of the patient experience. 

Latin America 

• Neo, a leading Brazilian technology company specializing in customer experience, cybersecurity and digital platforms, empowers businesses to deliver seamless, personalized customer interactions through scalable and innovative solutions. By adopting Genesys Cloud, Neo is driving operational excellence and delivering more personalized, efficient interactions that elevate customer satisfaction and brand loyalty.  

• RedSalud, Chile’s largest private healthcare provider, has achieved significant milestones in its digital-first transformation through the power of the Genesys Cloud platform. By integrating AI-powered chatbots, Genesys Cloud Agent Copilot and Workforce Engagement Management, RedSalud is modernizing and streamlining the customer experience. These advancements have resulted in a 20% increase in unique patient bookings, a 30% reduction in contact center costs, and notable improvements in customer satisfaction and Net Promoter Score. 

 Industry Recognition 

Genesys continued to be recognized for its innovation in the cloud, AI and experience orchestration. Notably, Genesys was recognized as a Leader in the 2024 Gartner^® Magic Quadrant™ for Contact Center as a Serviceⁱⁱⁱ, making Genesys a 10-time Magic Quadrant Leader in that category. Additionally, Genesys was positioned by clients as a Strong Performer in the 2024 Gartner Peer Insights™ Voice of the Customer for Enterprise Conversational AI Platforms.iv Reinforcing the strength of Genesys Cloud AI, IDC positioned Genesys as a Leader in the IDC MarketScape: Worldwide Conversational Intelligence and Analytics Vendor Assessment^v and the IDC MarketScape: Worldwide Front-Office Conversational AI Software 2024 Vendor Assessment^vi.       

Genesys continued to be recognized for the strength of its culture, earning Great Place to Work ^® certification across 14 countries. Additionally, the company’s activities and commitment to driving a more sustainable future earned a third consecutive Gold Medal ranking from EcoVadis, the leading sustainability intelligence platform for global supply chains. Genesys was also named Customer Experience Partner of the Year (Technology) by Amazon Web Services (AWS) for the second consecutive year, included as a leading channel-focused cloud company in the CRN Cloud 100 and recognized for the Best Innovation in Customer Experience at Enterprise Connect 2024, in addition to other honors.   

About Genesys 

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-Powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com. 

© 2025 Genesys. All rights reserved. Genesys, the Genesys logo, Genesys Cloud, Genesys Cloud CX, GCXNow, Experience as a Service, Radarr and AppFoundry are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. 

Janelle Dickerson
Janelle.Dickerson@Genesys.com  

Method Communications
Genesys@Methodcommunications.com  

ⁱ Genesys Cloud Annual Recurring Revenue (ARR) is defined as Genesys Cloud fiscal quarterly revenue, including both committed contractual amounts and usage-based revenues, multiplied by four 

ⁱⁱ Genesys Cloud Net Revenue Retention (NRR) is defined as the percentage of Genesys Cloud revenue retained in the applicable quarterly period for customers that generated revenue in the corresponding prior fiscal year period  

ⁱⁱⁱ Gartner Magic Quadrant for Contact Center as a Service, Drew Kraus, Pri Rathnayake, Megan Fernandez, Pankil Sheth, Jason Bridge, 28 October 2024 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

^iv Gartner, Voice of the Customer for Enterprise Conversational AI Platforms, Peer Contributors, 29 Nov 2024 

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT and PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. 

^v IDC, IDC MarketScape: Worldwide Conversational Intelligence and Analytics 2024 Vendor Assessment, Doc # #US52047824, December 2024 

^vi IDC, IDC MarketScape: Worldwide Front-Office Conversational AI Software 2024 Vendor Assessment, Doc #US51955724, March 2024