Social listening is the process of monitoring and analyzing online conversation across social media channels to understand how people are talking about your brand, products or other topics relevant to your industry. Organizations can use social listening to uncover trends, gauge customer satisfaction and track competitors. Through ongoing real-time monitoring, social listening unlocks valuable insights that enable proactive issue resolution and help to shape marketing and product strategies. Social listening also enhances the customer experience by exposing pain points and opportunities for solving them. Ultimately, social listening helps brands build stronger relationships, refine their offerings and maintain relevance in a rapidly evolving digital landscape.
