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David Norrie is the Senior Vice President of Product Marketing at Genesys. He is responsible for driving the company and product positioning, vision, messaging, and differentiated value proposition. Prior to Genesys, David was a Senior Principal Analyst at Gartner, where he played a pivotal role in helping companies leverage AI and Analytics to enhance customer experience and drive business value across various domains, including digital commerce, marketing, sales, and customer service. With a strong focus on customer analytics strategies, trends and technologies, David has been instrumental in shaping the industry landscape.