AI-driven personalised marketing

Using artificial intelligence (AI) to tailor experiences to individual customers. When an organisation uses a modern customer experience (CX) platform with embedded AI capabilities, the organisation can deliver truly personalised experiences at scale across its global regions. Not only can AI understand and predict a customer’s intent, but it can also help them reach a resolution faster; if an interaction requires human support, the AI can recognise this and pass all the conversational history and context to the agent.

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About Genesys

Genesys empowers more than 8,000 organisations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organisations of all sizes so they can provide empathetic, personalised experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organisations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.

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