Four steps to optimise customer experience measurement

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You know measuring customer experience (CX) is critical. In fact, 92% of leaders surveyed by Harvard Business Review said having better ways to measure CX would improve their business outcomes.

But for most, effective measurement is a challenge. Siloed data and a web of legacy systems and platforms complicate things even more.

Using a journey-based approach can help you transform how you measure CX and achieve your desired objectives.

In this ebook, we’ll discuss:

Five metrics every CX pro should know
How a journey-based approach improves CX measurement
Four steps to optimize the way you measure experiences