Analyst Report

Next Generation CRM: Moving From A System Of Record To A System Of Engagement

Customers today are more empowered than ever and demand personalised experiences. Customer relationships have become more complex as companies now use multiple systems to capture customer insights across numerous channels. To maximise the value of CRM, businesses must address these complexities and make more efficient use of their resources.

Read this Aberdeen report and learn:

How to convert your CRM from a system of record to a system of engagement
How CRM and contact centre together can move the needle in delivering great customer experiences
Real-life examples of what companies achieve with next-generation CRM

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