On-demand webinar

Genesys and Salesforce: Unifying CCaaS, WEM and CRM

Learn how to simplify your tech stack, unify customer data and enable agents

Customers desire consistency and personalisation across interaction channels. And your agents need a single customer and interaction view to provide efficient service. To deliver on the expectations of today’s experience economy, you need to unify critical systems of engagement, including Contact Centre as a Service (CCaaS) and CRM systems.

Genesys and Salesforce have partnered to create a unified artificial intelligence (AI)-powered customer experience and relationship management solution: CX Cloud from Genesys and Salesforce.

Join Sheila McGee-Smith, President and Principal Analyst at McGee-Smith Analytics; Rekha Srivatsan, VP of Product Marketing at Salesforce; and Jack Nichols, VP of Product Management at Genesys, to learn how joint product teams from these two industry leaders are redefining customer and employee experiences to power more deeply connected, end-to-end journeys.

You’ll walk away with:

How a CRM and CCaas will unify the CX and EX
Top tools to support and scale your agents
Best practices to personalise the CX with AI

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Meet the Speakers

Sheila McGee-Smith
President & Principal Analyst
McGee-Smith Analytics

Rekha Srivatsan
VP of Product Marketing
Salesforce

Jack Nichols
VP of Product Management
Genesys