White Paper

Americans crave the right mix in internet cookie use

Explore consumers’ hunger for personalization and distaste for inaccurate ads

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Americans are mixed on web cookie use

From trust to regret, American consumers express wide-ranging attitudes when it comes to the use of internet cookies. Some find cookies valuable in enabling personalization, while others find misguided cookie-driven ads frustrating, according to a new Genesys research study of 1,000 US consumers.

Nearly half (46%) of Americans were frustrated with ads that make inaccurate assumptions about them. Nearly 80% of respondents wished they could delete data after a service or transaction is complete. And 63% wished they could “reset” the amount of information that’s known about them online.

Download the white paper to explore this fresh research — and learn how your company can revamp its recipe for long-term loyalty.

In this white paper, you’ll:

Discover what Americans value most when it comes to online personalization
Learn what frustrates American consumers the most about internet ads
See what consumers crave regardless of the cookie’s fate