On-demand webinar

AAA Washington: Unifying the contact center and CRM for better customer experiences

Discover how AAA Washington is transforming contact center operations, elevating customer interactions and reducing total cost of ownership (TCO) with CX Cloud from Genesys and Salesforce

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AAA Washington faced multiple challenges with legacy systems that hindered customer service efficiency and created silos within its different lines of business. Leveraging the power of CX Cloud from Genesys and Salesforce, AAA Washington is eliminating disparate systems, improving customer satisfaction and increasing operational efficiency.

Join Naila Mendenhall, IT Program Manager at AAA Washington, and discover how CX Cloud from Genesys and Salesforce is empowering the organization to break down silos, enhance cross-team collaboration and deliver superior customer experiences. During the session, you’ll also hear from Mason Nelson, Service Engagement Specialist at Salesforce, on how integrating customer experience (CX) and CRM solutions can drive increased productivity, seamless customer journeys and future-proof business strategies.

Watch the session now and gain insights on:

- How CX Cloud by Genesys and Salesforce increases agent efficiency and improves CX personalization
- Developing a practical, use case driven approach on artificial intelligence offerings from both companies
- Strategies for rolling out a unified CX and CRM platform across all business units

Meet the Speakers

Naila Mendenhall

Program Manager, IT, AAA Washington

Mason Nelson

Service Engagement Specialist, Salesforce

Greg Thomas

Senior Director, Thought Leadership, Genesys