On-demand webinar

How to personalize customer journeys and exceed 2023’s new CX standard

While brands may acknowledge the importance of customer centricity, data shows they’re not delivering. Only 20% of brands feel they’re delivering seamless end-to-end experiences — and a mere 6% feel they’re sufficiently personalizing interactions.

Join Brian Cantor and Ian Felder in this Pointillist® by Genesys master class and product spotlight. You’ll learn how to identify customer frustrations, connect behavior across touchpoints and deliver memorable and personalized experiences.

Key topics include:

Where today’s customer experiences are going wrong and why the stakes are higher than ever
What personalization will entail in 2023 and why you must achieve it across all channels
How to access a “single source of truth” regarding customer preferences, needs, intent and sentiments
Predicting customer needs and reorchestrating journeys in real time
What successful brands are doing to measure personalization

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Meet the Speakers

Ian Felder
Senior Product Marketing Manager
Genesys

Brian Cantor
Principal Analyst & Director
CEI, CCW Digital