Lindsay McHugh

Lindsay McHugh is the Global Brand Director at Genesys, where she leads high-impact brand campaigns and strategic collaborations to elevate the company's global presence. With extensive marketing experience across both B2B and B2C technology sectors, Lindsay has worked with leading brands such as Arm, GoPro, Microsoft, Google and HERE Technologies, where she developed innovative marketing strategies designed to boost awareness and drive engagement. With a curiosity around technology’s power to transform business outcomes and improve our everyday lives, her expertise in social media and emerging technologies provides a unique perspective on media consumption and usage, enabling her to identify the right channels for the most effective messaging. This strategic insight also applies to the potential of experience orchestration, where cohesive, impactful customer experiences have the power to build brand loyalty.