Cristina Vargas

Product Marketing Manager

Cristina is a highly accomplished marketing-oriented professional with over 8 years of experience across industries in North America and LATAM. As a Product Marketing Manager for the Digital and AI team, Cristina is passionate about combining tech and automation product insights with innovative and creative ways to strategically deliver pieces of information. She has a great attention to detail and a desire for evangelizing Experience as a Service.

Posts By Cristina Vargas

September 23, 2023

Meet Customers Where They Are with Asynchronous Messaging

Digital channels are overtaking voice in the contact center as consumers seek speed and efficiency in their service...

June 13, 2023

Enhance Your Digital Customer Experience with Instagram DMs

Every day, more people join social media channels — and Instagram is no exception. Currently, Instagram has over 1 billion...

January 10, 2023

Transform the Digital Customer Experience with Genesys Co-Browse

Imagine if your customers could have the same experience on your website as they do your physical store. While there are several...

September 21, 2022

Refreshing Your Customer Service Email Strategy

Email is likely already part of your contact center’s communication strategy. But are you truly making the most out of...

July 15, 2020

How to Integrate Genesys Predictive Engagement with Salesforce Using Architect Workflows

Competition is fierce; businesses around the globe want to provide the best personalized experience across a variety of voice and...

June 3, 2020

SMS Outbound Campaigns Added to the Genesys Cloud Solution

Chances are you’ve checked your smartphone at least once in the last 20 minutes. Everyday, people use their mobile phones for...