A blend of technology and human touch enabled Siam Commercial Bank to cut repeat calls by 50%

Siam Commercial Bank (SCB) blends advanced technology with a human touch to deliver an outstanding customer experience. Implementing the Genesys Cloud™ platform has enabled SCB not only to meet customer needs while keeping pace with change, but also to cut repeat calls by 50%, reduce average wait time by 25% and decrease average handle time by 3%.