Customer satisfaction (CSAT)

Customer satisfaction is a measurement that determines how an organization meets the expectations of its customers based on satisfaction. Customers are asked a question following a transaction about their satisfaction with the company, which is then rated from one (very dissatisfied) to five (very satisfied). CSAT can be greatly affected by customer journey personalization — the better orchestrated the customer experience is, the more likely it is that individual customers will be satisfied with their experiences.