Customer interview

Alberta Motor Association

One of Alberta’s largest membership organizations migrated to Genesys Cloud

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Alberta Motor Association (AMA) is among the largest membership organizations in Alberta, Canada. It represents 975,000 members across the province, providing roadside assistance and a range of auto touring and leisure travel services, insurance services, and member discounts with partners.

AMA migrated to the Genesys Cloud^TM platform to support nearly 900 agents who handle 600,000 calls a year.

Customer story highlights

AMA leverages Genesys workforce engagement management and IVR capabilities
Planned innovations for Genesys Cloud matched the AMA roadmap
Software as a Service provided better benefits to AMA than on-premises technology
Genesys Professional Services supported product implementation across business units and helped AMA test CRM solutions
The flexibility of Genesys Cloud was a big selling point for AMA