Five steps health insurers can take to master journey orchestration

Your members want to trust you with their care. Payors strive to master personalization to earn that trust. Most insurers rely on technology and internal roles to get it right.

But when each team has its own systems and set of personalization logic, you end up with a complex web of rules and workflows that could conflict with one another. That creates a disconnected, frustrating member experience.

Journey orchestration is the key to knowing what members do across channels, understanding their experiences and recognizing their current intent.