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Clif Perry is Vice President for Offers and Pricing at Genesys and leads the offer strategy, design and pricing for Genesys Cloud. Today, Clif is focused on bringing innovative commercial models and increased consumption flexibility to the CCaaS space. Prior to Genesys, Clif led the offer and pricing practice for Cisco's Collaboration business unit. Clif has over 20 years of experience in the offer strategy and pricing space.